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  • Writer's pictureKeith Harrison-Broninski

Goal-Oriented Organization Design

"Although many organizational change projects fail, successful change management remains a sine qua non in the Internet Age. This Executive Report by Keith Harrison-Broninski describes an agile change engineering method -- goal-oriented organization design (GOOD) -- that provides a simple, universal way to approach any business-change effort from a small-scale departmental project to a major government program. GOOD tames the chaos by reducing change of any kind to a small number of constant change aims and structuring the governance processes that deliver these aims. Underpinning GOOD is a theory of human work -- human interaction management (HIM) -- that permits organizations to support decentralized, cross-boundary processes where there is not necessarily a single process owner, a capability critical for dealing with the current inexorable trends toward outsourcing, partnering, and subcontracting as the fundamental means of doing business."

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